THE OCEANFRONT LITCHFIELD INN
Pawleys Island, SC
Transition of the hotel from an underperforming management company to a top performing destination.
new development
Opportunity
With over 12 room types and each key with its own decor and style, the Oceanfront Litchfield Inn tasked Charlestowne Hotels with effectively transitioning the hotel from an underperforming management company.
Built
1960Keys
132Managed Since
2009
Strategy
Use the 15 mile distance from Myrtle Beach as a way to capitalize on guests looking for a quieter and safer beach vacation; create awareness as a viable option for long-term winter rentals.
See Results
Results
Number 1
Rated Hotel
Number 1
Rated Hotel
on TripAdvisor
Increase In
Direct Bookings
Increase in
Online Direct
Bookings 2016-2017:
Compounded
Revpar Growth
Compounded Annual Revpar
Growth 2011-2016:
