Aerial shot of ocean and buildings nearby

THE OCEANFRONT LITCHFIELD INN

Pawleys Island, SC

Transition of the hotel from an underperforming management company to a top performing destination.

new development

Opportunity

With over 12 room types and each key with its own decor and style, the Oceanfront Litchfield Inn tasked Charlestowne Hotels with effectively transitioning the hotel from an underperforming management company.

Built

1960

Keys

132

Managed Since

2009
Outdoor seating by the ocean

Strategy

Use the 15 mile distance from Myrtle Beach as a way to capitalize on guests looking for a quieter and safer beach vacation; create awareness as a viable option for long-term winter rentals.

See Results

Results

Balcony overlooking ocean

Number 1
Rated Hotel

Number 1
Rated Hotel
on TripAdvisor

Tripadvisor logo
Wooden stairs leading to beach

Increase In
Direct Bookings

Increase in
Online Direct
Bookings 2016-2017:

$215 thousand graphic
Close up of bike

Compounded
Revpar Growth

Compounded Annual Revpar
Growth 2011-2016:

8.5% graphic

revpar growth

2011

$2,441,942

2012

$2,441,942

2013

$2,900,270

2014

$3,398,340

2015

$3,508,896

2016

$3,670,093