innovative hospitality management


Recognized by the world’s leading consumer and industry travel publications and organizations. Including “#1 Hotel in the United States” in 2016’s Travel + Leisure World’s Best Awards, as well as multiple awards from Condé Nast Traveler, TripAdvisor, U.S. News, and Smith Travel Research.

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  • Driving Direct Bookings

    One of the biggest challenges faced by independent hotels is trying to maximize direct bookings. Online Travel Agencies (OTAs) like Orbitz and others serve an important role in funneling new business to hotels, but they take a hefty commission in return. While we believe this is a key piece of developing a hotel’s customer base, it is critical that those guests do not return to the OTAs for their next booking. And, if we can get a guest book direct for their first booking, that’s even better. Knowing this, Charlestowne has made a concerted effort to drive direct bookings up front, and convert OTA guests into direct booking guests when they return. Our results speak for themselves. Based on our internal data, compared against nationwide data from Smith Travel Research, independent hotels managed by Charlestowne Hotels earn direct bookings at three times the national average, resulting in a mix that is 76% direct, 24%OTA.

    Independent Direct Bookings
    US Industry Average: 25% vs. Charlestowne Hotels: 76%

    Franchised Brand Direct Bookings
    US Industry Average: 64% vs. Charlestowne Hotels: 77%

  • Best Performing Hotel in the US by STR

    King Charles Inn, operated by Charlestowne Hotels, was recognized above 4,645 eligible properties in the midscale segment. The winning properties were selected from each of seven market scale segments based on reported occupancy, average daily rate (ADR) and revenue per available room (RevPAR) performance against their respective segment performance.

    “We are extremely proud of the associates at King Charles, led by General Manager Maureen Sheridan, as well as the corporate revenue team, for their exceptional work in generating these results,” stated Michael Tall, President and COO of Charlestowne Hotels. “We believe we have assembled not only the best operational teams at our properties, but also the most dynamic ecommerce, marketing and revenue management team in the country; such results are a testament to that fact. Likewise, the staff at King Charles consistently receives excellent reviews for their service, which creates loyal guests that are so important to any hotel.”


    Recent Award and Press Highlights

    Travel + Leisure “World’s Best Awards – #1 US Hotel”

    Travel + Leisure “World’s Best Awards – #2 Hotel in the World”

    Travel + Leisure “World’s Best Awards – #15 US Hotel”

    Condé Nast Traveler “Gold List – Platinum Circle”

    Travel + Leisure “World’s Best Hotels”

    TripAdvisor Travelers’ Choice “Best Hotels in the World”

    Five Star Alliance “Top 50 Hotels Worldwide”

    US News “Top Hotels in SC”

    Convention South “Top New or Renovated Meeting Site”

    USA Today “Most Romantic Inns in the South”

    Garden + Gun “Top Weekend Getaways”

    Food + Wine “Best Hotels”

Recent Blog Highlights


Spectator Named Travel + Leisure’s #1 Hotel


A Soft Brand, New Management, or Both?