Lobby area with large windows

THE ABERNATHY

Clemson, SC

new development

Opportunity

Prominent Clemson developer engages Charlestowne to help manage the construction and operation of a condo hotel to be sold to individual, university-centric owners.

Keys

41

Dining Outlets

1

Event Space

500 sq ft
Crowd at clemenson game

Strategy

Considering the revenue potential of collegiate markets, Charlestowne advises for the conversion to a traditional hotel model and orchestrates the shift with all parties.

See Results

Results

Two stools by bar

ADR
first 6 months

ADR in the first
6 months of operation:

$210 graphic
Man in suit at front desk

Reservations
booked direct

Percent of reservations
booked through direct channels:

78% graphic