SPRINGMAID BEACH RESORT
Myrtle Beach, SC
Transforming a pristine resort back to its glory.
new development
Opportunity
Springmaid Beach Resort sits on more than 27 acres of pristine waterfront real estate and boasts a bevy of amenities and over 35,000 square feet of meeting and event space. However, the resort was limited in its overall performance due to inexperienced management, inefficient operational structure, poor organization, and was in need of updating outdated and neglected rooms and facilities.
Keys
492Dining Outlets
2Event Space
35,000 sq ft
Strategy
Guest concerns of quality were addressed with a $9 million renovation proposed and led by Charlestowne, while an organizational restructure and robust training ensured consistent and efficient operations. We then leveraged digital marketing tactics to make guests aware of property enhancements with a refined brand positioning and messaging.
