Lit up building next to ocean

SPRINGMAID BEACH RESORT

Myrtle Beach, SC

new development

Opportunity

Springmaid Beach Resort sits on more than 27 acres of pristine waterfront real estate and boasts a bevy of amenities and over 35,000 square feet of meeting and event space. However, the resort was limited in its overall performance due to inexperienced management, inefficient operational structure, poor organization, and was in need of updating outdated and neglected rooms and facilities.

Keys

492

Dining Outlets

2

Event Space

35,000 sq ft
Long pier leading to beach

Strategy

Guest concerns of quality were addressed with a $9 million renovation proposed and led by Charlestowne, while an organizational restructure and robust training ensured consistent and efficient operations. We then leveraged digital marketing tactics to make guests aware of property enhancements with a refined brand positioning and messaging.

See Results

Results

2011

$13,400,000.00

2014

$17,400,000.00