Dish with chicken over rice

HANK’S SEAFOOD RESTAURANT

Charleston, SC

new development

opportunity

Charlestowne Hotels took over a local icon and was charged with growing top line revenues through bolstering non-peak traffic and using upsell techniques to increase average check.

Seats

162

Day Parts

Dinner Only

Avg. Check

$49.93
Hanks restaurant with faded sign

Strategy

Using both print and digital channels, Charlestowne repositioned the restaurant as the number one choice for high-end seafood in the Charleston Market to further grow revenues.

See Results

results

Cooked oysters

Increased
Topline Revenue

Increased Topline
Revenue YOY 2016-2017:

$350k graphic
Waiter serving couple

Website
Cover Growth

Website Cover
Growth YOY 2016-2017:

7,828 graphic
Booth in restaurant with fish painting

Total
Revenue

Total
Revenue 2017:

$6 million graphic