Dining area with row of square tables

FAIRLANE HOTEL

Nashville, TN

new development

Opportunity

As our firm’s first property in Nashville, Charlestowne prioritized developing a strong brand narrative and leveraging relationships with local, regional, and national media as means of generating awareness and standing out in a crowded market place.

Keys

81

Dining Outlets

4

Event Space

8,250 sq ft
Rooftop seating area

Strategy

Prior to opening, Charlestowne focused its efforts on creating a comprehensive revenue optimization strategy, launching a custom website and CRM platform, developing a brand narrative with marketing and PR guidance, engaging local community and industry leaders, and hiring a dynamic in-house staff.

See Results

Results

Woman with coat and large bag

#1 Hotel
on TripAdvisor

#1 Hotel on TripAdvisor for the Nashville Market within 6 months of opening

Tripadvisor logo
Man reading newspaper

Total Media
impressions

Total media impressions generated by Grand Opening PR Plan:

1.6 milion graphic