FAIRLANE HOTEL
Nashville, TN
Creating a unique brand narrative in a crowded market.
new development
Opportunity
As our firm’s first property in Nashville, Charlestowne prioritized developing a strong brand narrative and leveraging relationships with local, regional, and national media as means of generating awareness and standing out in a crowded market place.
Keys
81Dining Outlets
4Event Space
8,250 sq ft
Strategy
Prior to opening, Charlestowne focused its efforts on creating a comprehensive revenue optimization strategy, launching a custom website and CRM platform, developing a brand narrative with marketing and PR guidance, engaging local community and industry leaders, and hiring a dynamic in-house staff.
See Results
Results
#1 Hotel
on TripAdvisor
#1 Hotel on TripAdvisor for the Nashville Market within 6 months of opening
Total Media
impressions
Total media impressions generated by Grand Opening PR Plan:
