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Welcome Historic Hotel Weyanoke

Farmville, VA is the latest college-town to join the class

Charlestowne Hotels is thrilled to announce Hotel Weyanoke as the latest property to join the firm’s growing portfolio. The hotel, situated steps from Longwood University’s historic campus, features 70 elegant guest rooms, 27 of which are located within the original structure built in 1925. The hotel offers four dining concepts on site: Sassafras Coffee Bar, which serves Counter Culture Coffee and bakery items; Effingham’s, which serves pizza, vegetarian dishes, pub fare and beer from hotel owners Ross Fickenscher and Garrett Shifflett’s Danville-based Ballad Brewing; and Campagna Italian Kitchen and Wine Bar, which offers Italian cuisine and wine. The Catbird Rooftop Terrace is a rooftop bar featuring music, events and 360-degree views of the downtown Farmville area and Longwood campus.

Named for the Native American tribe that originally settled the area, Hotel Weyanoke first opened in 1925 as Farmville’s luxury convention center that hosted several politicians, celebrities, and events, including an annual Lion Club Convention in the late 1920s that featured author and activist Helen Keller. The hotel was closed in the 1980s when it became a Longwood University dormitory. After a $12 million renovation, the historic building emerged once again as Farmville’s leader in luxury accommodations, opening to the public in May of 2018.

Hotel ownership, Richmond-based development group Aoss Ventures, selected Charlestowne largely due to the company’s extremely successful experience operating within similar secondary and university markets, expertise with historic buildings, and for their tailored, community-focused approach to hotel management. “We selected Charlestowne because we believe they are invested not just in the financial success of the hotel, but in the professional development of our staff and the growing vitality of the Farmville community,” explains hotel co-owner Ross Fickenscher. “Under their leadership I’m confident Hotel Weyanoke will continue to elevate Farmville as a dynamic destination for visitors, students, and residents alike. Charlestowne President & COO, Michael Tall echoes the sentiment: “We couldn’t be more excited to partner with Hotel Weyanoke and the ownership. Across our portfolio, we’ve seen a significant rise in the interest of smaller, yet active, destinations like Farmville. Beyond closer markets like Richmond, Charlottesville, and Lynchburg, our goal is to broaden awareness for Hotel Weyanoke, and the destination as a whole, to travelers across the country.”

With its historic ties, interesting eateries, and unparalleled quality, Hotel Weyanoke plays a vital role in the revitalization of downtown Farmville; in fact, the hotel is partially funded by the Commonwealth of Virginia Tourism Development Financing program, which helps create growth in tourism areas. From the hotel’s superb location, guests are given easy access to nearby Main Street shops, Green Front Furniture, the Moton Museum, Longwood University, the Sarah Terry Trail, High Bridge Trail State Park, The Longwood Center for the Visual Arts and more. “The Hotel Weyanoke fills a void of lodging, dining, entertainment and meeting space, and is itself, a historic attraction,” Fickenscher explained in a statement.

The property joins Charlestowne’s growing collection of hotels in university markets: The Abernathy at Clemson University, The Sewanee Inn at the University of the South, Inn at Carnall Hall at the University of Arkansas, Colgate Inn at Colgate University and Hotel Indigo Tuscaloosa at the University of Alabama. Coupled with significant university and community outreach, Charlestowne will apply distribution strategies to ensure the property enjoys its full revenue potential.

Posted on April 1, 2019

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