Hotel Management

Where expertise meets execution

strategic marketing

We excel in blending innovative strategy with efficient execution to develop and deploy successful marketing plans.

Account Management +

Business & Budget Planning
Seasonal Campaign Deployment
Package, Offer and Promotion Development
Paid Media Management
ADA & GDPR Compliance
Web Development & Optimization
Analytics and Reporting
Email & CRM Creation and Execution

Project Management +

Campaign Management & Execution
Planning, Resource Management and Timeline Leadership
Printing & Fulfillment
Photography & Video Distribution
OS&E & Merchandise Sourcing

Creative Services +

Brand Architecture, Identity & Persona Development
Style Guide, Logo, Naming and Tagline Creation
Conceptual Branding Design
Executional Offline and Online Graphic Design
Copywriting & Editing
Photography/Videography Production Mgmt. & Art Direction
UI/UX Digital Enhancements

a quaint hotel near the water

Healthy, wealthy and wise

Financial Services

We couple hands-on training of property staff with proprietary systems to maintain both the quality and efficiency of financial procedures.

Financial Reporting +

Balance Sheet
Income Statements
Sales Tax Reporting & Filing
Cash Flow Analysis

Human Resources/Payroll Sources +

Corporate Human Resources Director
Bi-Weekly Payroll
Payroll Tax & Reporting
Direct Deposit/Check Delivery

Income Verification +

Daily Income Verification
General Ledger Reporting
Cash & Credit Processing

HVI Aerial
Founders Hall

The return on reservations

Revenue Optimization

We incorporate the latest technology to help hotels segment their customers, forecast demand, and manage profitability in a complex landscape of distribution channels.

Channel Management +

Corporate Negotiated OTA Commissions
ROI Tracking & Cost Analysis
Multi-System Data Integration

Reporting +

Daily Pick-Up Report & Weekly Segmentation
Competitive Intelligence
Forecasting (Short and Long Term)

Yield Management +

Inventory Management
Daily Yield Optimization
Package & Offer Creation

Group & Direct Sales +

Lead Generation & Business Intelligence
Prospecting
Local & Global Travel Consortia Programs

Rate Negotiation +

Profitability & Rate Thresholds
Sales Goals Management

Aerial view of city with large fountain

Fulfilled employees fill hotels

Talent Management

The most important company assets are the ones that leave every night and return every morning: staff is the greatest investment towards guest satisfaction.

Recruitment +

Assessment via Clifton StrengthFinders
Executive Interview Participation

Training +

Routine Operational Property Visits
Executive-Led Portfolio Conferences
Corporate-Assisted Certification Training

Retention +

Benefits Management
Bonus Plans
Employee Travel Program

Check In
Staff member pouring champagne

What we bring to the table

Food & Beverage Approach

Deliver Quality: Ensuring our products and services converge at the optimal intersection between guest desire and operational capacity

Bring The Brand To Life: Providing a center of gravity that determines what trends do and do not align with the brand’s promise and guest expectations

Maximize Profitability: Combing labor expense control through employee retention and deployment of operational tools and resources

CORE COMPETENCIES

Development +

Concept & Brand Identity Creation
Outlet Programming
OS&E Selection & Procurement
Proforma Budgeting
Foodservice Design and Consulting

Sales & Marketing +

Website Development & Digital Marketing
Listing Management
Online Ordering Technology
Menu, Collateral and Merchandise Design
Local Outreach & Awareness

Operations +

Talent Recruitment & Hiring
Training & Leadership Development
Negotiating Strategic Partnerships
Permitting, Certifications and Licensing
SOP & Template Creation

Financial Management +

Budgeting & Forecasting
Menu Costing & Inventory Controls
Managing Time & Labor
Measuring Industry Key Performance Indicators
Financial Statement Analysis

Technical precision, emotional connection

Lifestyle Operations

By addressing both the emotional and practical aspects of hotel operations, we are able to provide guests with an experience they want to enjoy again.

Quality Assurance +

Expense Controls
Capital Budget Planning
Preventative Maintenance
Secret Shops & Inspections
Sanitation & Health Accountability
Service Protocol Compliance

Information Technology +

Systems Analysis & Procurement
Consolidate disparate, siloed data into unified analysis
Third Party I.T. Management
PCI, ADA and GDPR Compliance
IP safeguards & data governance

Guest Experience +

Curated amenities, services and programming
Reputation Management
Optical health and safety measures
Unexpected Surprise & Delights

Striped chairs next to the table

Seamless Transitions
Managed by Experts

Making a change often requires a leap of faith. We ensure a seamless transition that prioritizes each project’s needs, from evaluating current staff members to assessing rate positioning to optimizing digital assets.

Talent Management +

Immediate Task-Force Team Support
Staffing & Training Evaluations
Benefits & Payroll Onboarding

Records Transfer +

Financial & Tax Document Transfer
Historical Data Transfer & Analysis
Website Hosting & Security

Service & Systems Audit +

Operational Needs Analysis
Cost Control Recommendations
Service Protocols