Specialties
Focus Areas
Lifestyle Independent
In recent years, the hotel industry has become littered with tired buzzwords, desperately beckoning guests to enjoy curated and local authenticity at their boutique accommodations. With so many arms outstretched to grab hold of the lifestyle trend, few stop to contemplate what style of life they are even offering. That’s where we come in. Charlestowne helps hotels to answer who they are by unpacking the more important question: why. A hotel’s why is its religion, the source of motivation, a promise of its intentions that drives and guides behavior. Whether your property is branded or independent, we use its inherent identity in developing a service experience that delivers a desired lifestyle.
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Food & Beverage
Charlestowne currently manages over four dozen food and beverage outlets, ranging from coffee shops and delis to rooftop bars and full-service, stand alone restaurants. From menu design to strategic pricing, ingredient sourcing to table service, we excel in building relationships with guests that last long after their plates have been cleared.
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Soft Brand & Brands
We always assess soft brands and branded concepts with an independent hotel mindset and develop unique plans that deliver the best service style and operational model while adhering to brand standards. Taking a thoughtful, highly individualized approach, we proactively lead marketing and revenue management as if the asset were independent and then seamlessly adjust our strategies to leverage the brand’s distribution system, national sales, marketing, and loyalty programs. In addition to our longstanding reputation for independent hotel management, we also have 40 years of experience managing dozens of soft and branded hotels over the years. Currently, we manage over 13 branded hotels and have deep knowledge working with all brands, including IHG, Hilton, Marriott, Choice Hotels, Best Western and Wyndham.
View All Soft Brand / BrandsCollegiate Markets
Charlestowne Hotels brings a history of success with hotels in university markets, offering experience in key elements ranging from the capitalization of campus calendar revenue sources, to the shift in guest demographics from prospective students to older alumni. Each of these hotels tells a distinct story, yet together prove a critical point: the key to navigating collegiate markets lies in forging crucial relationships with administration, faculty departments, alumni, as well as the community as a whole.
View All Collegiate MarketsCondo Hotels
Condo hotels are in a league of their own, but it’s a game we’ve grown up playing. Regardless of service level or location, all condo hotels require a complex set of relationships and agreements to function properly and maximize profit. Condo hotel owners invest money, time, and energy into their property. We hold our responsibility to maximize and safeguard their units and the homeowner’s association in the highest regard. We will couple proven practices with customized efforts to drive revenue for each unit owner.
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Adaptive Reuse
Charlestowne brings vast experience in renovating and repositioning assets, including adaptive reuse projects. When planning a sizeable renovation or revitalization, corporate teams and departments collaborate to ensure the efforts are financially sound, add value to the guest experience, improve profitability, and maintain the working integrity of key building components for years to come.
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