New Development

Opening doors to opportunity

Pre-opening & Launch

From financial planning to staffing, local outreach to party planning, Charlestowne is the partner you need to be open on time, on budget, and fully equipped to succeed in the marketplace.

Community Relations +

Local Media Outreach
Pre-Opening Sales & Marketing
Destination Marketing

Talent Management +

Recruitment Search Engines
Developing & Training of Core Team
Fiscally Responsible on Start Dates

Operations +

Critical Path Oversight/Execution
Operating Protocol
System Implementation

Hotel by golf course
a large living room with wood staircase

Your space in the market and in the guests’ minds

branding & positioning

Charlestowne creates, positions, and evolves brands that emotionally connect with guests, create lifelong relationships, and stand out in a crowded marketplace.

Strategy +

Proprietary On-Site Branding Workshop
Market Analysis & Positional Mapping
Brand Pillars & Guest Proof Points

Visual Identity +

Logo, Color, & Typeface Development
Image Style & Usage Guidelines
Iconography & Illustration

Operations +

Service Style and Protocol
Brand Hallmarks and Signature Surprise & Delights
Staff Uniforms

Expert guidance from concept to construction

Planning & advisory

Developing an outstanding guest experience starts long before the doors are open. Our team of experts are there to guide every step, from breaking ground to checking in.

Planning +

Pro Forma Projections
Critical Path Development
Pre-Opening Budget Oversight

Advisory +

Programming, Design & Architectural Advisory Technology Systems Support
FF&E Advisory, OS&E Procurement

Positioning +

Brand Selection
Market Positioning
Competitive Set Strategy

exterior fo a hotel building