New Development
our advantage
Opening doors to opportunity
Pre-opening & Launch
From financial planning to staffing, local outreach to party planning, Charlestowne is the partner you need to be open on time, on budget, and fully equipped to succeed in the marketplace.
Local Media Outreach
Pre-Opening Sales & Marketing
Destination Marketing
Recruitment Search Engines
Developing & Training of Core Team
Fiscally Responsible on Start Dates
Critical Path Oversight/Execution
Operating Protocol
System Implementation
Your space in the market and in the guests’ minds
branding & positioning
Charlestowne creates, positions, and evolves brands that emotionally connect with guests, create lifelong relationships, and stand out in a crowded marketplace.
Proprietary On-Site Branding Workshop
Market Analysis & Positional Mapping
Brand Pillars & Guest Proof Points
Logo, Color, & Typeface Development
Image Style & Usage Guidelines
Iconography & Illustration
Service Style and Protocol
Brand Hallmarks and Signature Surprise & Delights
Staff Uniforms
Expert guidance from concept to construction
Planning & advisory
Developing an outstanding guest experience starts long before the doors are open. Our team of experts are there to guide every step, from breaking ground to checking in.
Pro Forma Projections
Critical Path Development
Pre-Opening Budget Oversight
Programming, Design & Architectural Advisory Technology Systems Support
FF&E Advisory, OS&E Procurement
Brand Selection
Market Positioning
Competitive Set Strategy
