New Development

Build, repair or reposition

Opening doors to opportunity

Pre-opening & Launch

From financial planning to staffing, local outreach to party planning, Charlestowne is the partner you need to be open on time, on budget, and fully equipped to succeed in the marketplace.

Community Relations +

Local Media Outreach
Pre-Opening Sales & Marketing
Destination Marketing Liaising

Talent Management +

Staffing
Training
Task-Force Support

Operations +

Critical Path Development
Operating Protocol
Operating Budgets

Hotel by golf course
a large living room with wood staircase

Your space in the market and in the guests’ minds

branding & positioning

Charlestowne creates, positions, and evolves brands that emotionally connect with guests, create lifelong relationships, and stand out in a crowded marketplace.

Strategy +

Proprietary On-Site Branding Workshop
Market Analysis & Positional Mapping
Brand Pillars & Guest Proof Points

Visual Identity +

Logo, Color, & Typeface Development
Image Style & Usage Guidelines
Iconography & Illustration

Operations +

Service Style and Protocol
Brand Hallmarks and Signature Surprise & Delights
Staff Uniforms

a plate with playing cards
a tray on the bed with coffee mugs

Expert guidance from concept to construction

Planning & advisory

Developing an outstanding guest experience starts long before the doors are open. Our team of experts are there to guide every step, from breaking ground to checking in.

Planning +

Proforma Projections
Budgeting
Programming

Advisory +

Design & Architectural Reviews
Technology Systems Selection & Deployment
FF&E Direction

Positioning +

Brand Selection
Market Positioning
Competitive Set Strategy

exterior fo a hotel building
the exterior of the bristol hotel