Sales & Event Manager

Location Sewanee, TN
Property The Sewanee Inn
Date Posted November 21, 2018
Job Type Customer Service, Sales, Sales and Marketing


Sewanee, TN – The EVENT SERVICE & UNIVERSITY LIAISON MANAGER will be in charge of the total sales & services efforts for all University events as well as all Social Weddings of The Sewanee Inn. The position will consist of a direct report of an Administrative Assistant and is responsible for guestrooms; function space and ancillary revenue streams of the hotel relating to business and related events to maximize revenue potential and most important, ensure the guests have the best possible meeting experience.

Primary responsibility is to be the primary Liaison between the hotel and the event planner/contact, by consistent communication, meetings as necessary, handling 100% of all events, guestrooms, conferences, meetings, and wedding bookings related to the Hotel and to achieve, or exceed targeted goals, plus develop and implement sales action plans (SMART Plans), maintain positive interdepartmental communications, as well as complete other special projects as assigned by the General Manager.

A minimum of three years’ experience in hotel sales/event/banquets is required

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.


  • Assist General Manager in the development of hotel annual business plan relating to University and Wedding Events and their revenue projections
  • Assist General Manager in the development of event revenue projections for current and following fiscal year
  • Solicit new and existing accounts through telephone, site inspections and written communications, as well as onsite visits
  • Communicate both verbally and in writing clear direction to all departments in the hotel to ensure high level of service to guests
  • Attend Bridal Shows/Fairs on behalf of the hotel if needed
  • Prepare group resumes for group blocks and ensure accuracy of all
  • Adhere to all Sales, Catering & Conference Services standard operating procedures
  • Organize and prioritize all tasks to ensure all due dates and deadlines are met
  • Coordinate all third party vendor purchases on behalf of client, i.e; exterior tent rental, floral center piece needs, rental of specialty tables/chairs, chair covers, audio-visual needs, fountains, china, glass, silver, ice carvings, props, theme related decorations, staging, and more
  • Yield all business by adhering to selling policies and revenue management guidelines
  • Finalize food, beverage, and meeting room set-up requirements
  • Use creative skills to provide innovative set-ups, menus, and functions for groups
  • Ability to generate creative and innovative menus while working closely with Chef on pricing specialty menus
  • Accurately forecast group food and beverage revenues for assigned groups and affiliate business within a 5% variance
  • Ensure BEO’s are accurate and provide relevant detailed information to all departments well in advance of function
  • Prepare quarterly SMART plans for each market segment
  • Use property level Sales CRM Software (Sales Pro) and PMS Software (Room Key) and ensure all information entered is timely and accurate, as well as generate reports, enter business, block space, build accounts and prospect
  • Assist in hotel’s monthly forecasts and budgets
  • Meet and greet all onsite contacts
  • Participate in Pre/Post-Convention meetings and review final bill with client
  • Monitor and enforce program deadline dates and work with client/University to release meeting space not needed to maximize hotel revenues
  • Handle incoming inquiries, qualifying customers, developing proposals and preparing and negotiating contracts related to all events
  • Responsible for all events, from booking to execution and conference services from the time a contract becomes definite to execution
  • Responsible for meeting with guests to understand the requirements for their functions, and supervision of the banquet staff to ensure guests’ requirements are met and exceeded
  • Participant in executive committee meetings
  • Due to the cyclical nature of the hospitality industry, may be required to work varying schedules to reflect the business needs of the hotel


  • Compassion – genuinely cares about people, concerned about their work and non-work issues, and is available and ready to assist
  • Knowledge/Skill – working knowledge of sales, banquet, catering services, policies and operations
  • Deals with Ambiguity – can effectively cope with change – can shift gears comfortably, is not upset when things are up in the air
  • Composure – is cool under pressure, does not become defensive or irritated when times are tough, can handle stress
  • Savvy- relates well with all kinds of people – builds rapport and effective relationships easily and able to defuse high tension situations
  • Networker – ability to show social skills in a variety of ways from one on one contact to large gatherings
  • Detailer – attention to detail is always in the daily forefront – crosses all the T’s and dots all the I’s
  • Computer Literate – knows the way around the computer and internet, can easily pick up most software with little training – doesn’t have to be an IT person, but keeps up with technological progress
  • Great Listener- able to listen and be aware of surroundings and information being communicated and able to act on information received

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