Jr. Marketing Strategy Manager

Location Charleston, SC
Property Corporate Office
Date Posted June 28, 2019
Job Type Corporate Position, Sales and Marketing

Description

Charleston, SC- Does driving $160 million in business across multiple channels with varied stakeholders, brand guidelines, strategic challenges and competitive landscape sound like something you are ready to tackle? Growing over 20% each year, Charlestowne Hotels’ approach to hotel management is a blend of exceptional guest experiences and a laser focus on digital marketing and revenue.

Leading internal innovation, the marketing team is a dynamic group of professionals that execute best practices but yet are unafraid to test new tactics or technologies. This approach places our national collection of hotels ahead of the competition; growing our revenues beyond industry averages.

The Jr. Marketing Manager will develop captivating marketing campaigns and act as account manager for a few properties. As this individual gains experience, properties will be added to their portfolio list and the position will grow as a whole. This role requires strategic planning and implementing effective marketing tactics to drive bookings. The position demands a specific set of skills from digital analytical analysis, creative thinking, and account management. Above all, this individual must be willing to learn, open to feedback, and eager to grow.

Directives:

  • Annual marketing and budget development based on seasonality month and segment
  • Evaluate reactive needs/strategic requests, job requests and marketing tactics
  • Support on problematic/distressed properties
  • System integration/support
  • Client marketing satisfaction and management
  • Support Marketing Managers and Director of Marketing Strategy with additional projects

Responsibilities:

  • Aid in the formation of marketing plans, media plans, programs and strategy
  • Keep the Director of Marketing Strategy informed of client activities and challenges
  • Handle special projects that may be assigned outside the scope of daily work
  • Aid and participate in maintaining positive and effective relationships with clients
  • Ensure all marketing materials undergo brand review and adhere to strict brand guidelines
  • Pro-active communication with Revenue Manager, General Managers, and vendors to ensure all pertinent information is available to complete project requests
  • Prepare monthly marketing reports
  • Lead monthly marketing meetings with the property

Skills and Attributes:

  • Creative thinker, able to generate new ideas
  • Ability to convert vision into specific and tangible actions to benefit portfolio assets
  • Ability to communicate a clear sense of strategy and purpose to departments, vendors and clients
  • Possess nimbleness with changing client objectives
  • Technical proficiency and understanding of industry related systems, marketing platforms and related tools such as but not limited to: property management systems, internet booking engines, CRM, CMS, analytics, paid media, social media, and email marketing
  • Ability to manage competing priorities and workloads
  • Creative eye for design and design consistency
  • Basic understanding of HTML

Personal Attributes:

  • Willingness to learn and grow
  • Organized
  • Communicator
  • Analytical
  • Persuasive
  • Creative
  • Decisive
  • Resourceful
  • Good Attitude

Travel Expectations:

  • May be required to travel for business purposes up to 20% of the time

Required Education & Experience:

  • Bachelor’s degree in marketing or related field
  • Minimum of three (3) years related experience
  • Travel/hotel industry experience preferred

About Charlestowne Hotels

    Charlestowne Hotels is a leading full service hospitality management company employing over 2,000 team members and hospitality professionals. Headquartered in Charleston, SC, consistently ranked a top city in the world by prominent travel publication, our portfolio of over 40 properties in 11 states includes some of the best hotels in the world, as well as award winning restaurants and bars. Our drive for excellence has resulted in such recognition as Travel + Leisure’s World’s Best Awards for “Top City Hotels in the Continental U.S.” & “Top 100 Best Hotels in the World,” Condé Nast Traveler’s “Gold List” & “Reader’s Choice Awards,” and TripAdvisor’s Traveler’s Choice “Best Hotels in the U.S.” & “Top 25 Hotels for Service – U.S.

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