Hotel Group Sales Manager

Location Bristol, VA
Property The Bristol Hotel
Date Posted February 14, 2019
Job Type Customer Service, Food & Beverage, Management, Sales, Sales and Marketing


Bristol, VA – We are seeking experienced results driven leader to drive group room nights into our hotel as our Group Sales Manager.

Essential Job Functions

  • Expectation to dedicate significant portion of time to direct telephone solicitation sales
  • New Business development for property, predominantly from Corporate Segment
  • Represent the Bristol Hotel professionally to our clients/guests and business partners
  • Assure that all transactions with guests are handled in a legal, ethical manner
  • Providing prospects with complete and accurate information on our hotel
  • Determine client needs and possible objections; provide persuasive arguments to close the sale
  • Negotiate rates to maximize revenues
  • Develop positive working relationships with existing clients by anticipating needs and acting promptly to rectify any problems
  • Maintain frequent contact with established and prospective clients
  • Practice effective revenue/yield management to include wise negotiation and booking function space, focused solicitation during soft occupancy periods and effective rate and price negotiation
  • Notifies various department heads of arrangements made to ensure high level of service and guest satisfaction. Manage time effectively, maximize sales time, focus on priorities, and complete assigned reports and projects in a timely manner
  • Possess strong working knowledge of business development and sales techniques, catering and banquet operations, yield management, service standards and techniques, guest relations and etiquette, food and beverage, service ware and equipment, menu development and general hotel knowledge and practical ability to apply business knowledge in a hotel setting
  • Execute rate negotiations and pre-qualification, issue contracts, and establishes files, process bookings and appropriate follow-up correspondence with clients
  • Responsible for maintaining lost business report files and tracking tentative and definite business by market segments
  • Responsible for group departure interview, follow up thank you letters with critique form and evaluation of suggestions to improve servicing of groups
  • Responsible for the maintenance of mailing list to be used in soliciting future business.
  • Maintain a strong knowledge of competition
  • Meets assigned market segment’s budgeted sales and profit margin by soliciting, selling, and confirming business as required
  • Achieves budgeted goals by executing sales activities within assigned market segment
  • Assists in the development of annual sales goals

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