Top-Level Marketing, Branding and Public Relations
The guest experience begins prior to arrival, and if given the opportunity, should extend for months after their stay. From the first advertisement a guest sees to the initial piece of collateral they hold, Charlestowne Hotels understands the impact of each marketing initiative.
Creating and maintaining a marketable brand is the cornerstone on which all property marketing is built. Charlestowne Hotels uses its creative experience to improve the effectiveness of a property’s existing logo and design concepts to develop a strong branding effect.
Finding ways to create media buzz without the upfront cost can be one of the most compelling revenue drivers for a hotel. Garnering attention from national publications, however, requires experience and a proven track record, something that Charlestowne Hotels has established by forming strategic public relations partnerships and developing relationships with many of the top editors in the travel and tourism industry.
Advertising campaigns need to be planned and implemented correctly in order to avoid inefficiency and wasted expense. Charlestowne’s media buying proficiency is the key to creating successful advertising promotions, resulting in strong return on investments, and exploiting unique opportunities that tend to be overlooked by competitors.
Advertising and Marketing Design Services
Effective design services are pertinent to creating and maintaining a strong hotel brand. Charlestowne’s marketing team understands the importance of quality and consistency which guides the design process to ensure positive reactions by those who are subject to the hotel’s advertisements and materials.