Forty Over 40 2023

These 40 professionals were selected by Hotel Management’s senior editorial staff for their dedication to and passion for the hospitality industry.

Tell us about your current position.

Barba is responsible for overseeing the day-to-day operations of Charlestowne’s portfolio of more than 50 independent hotels. This includes strengthening service culture, developing new creative programs to enhance the on-site guest experience, discovering opportunities for operational growth and further elevating Charlestowne’s growing F&B program, in addition to cultivating relationships with hotel staff and each property’s ownership group. “The COO position at Charlestowne is particularly unique,” he said. “as an independent management company for more than 40 years, Charlestowne works with a collection of diverse assets— from adaptive reuse projects and condo-hotels to hotels in college markets—and each property requires its own specific operational approach for optimal success. There’s no standardized operating procedure or copy and paste scenario across properties and this means that our team must build and execute very personalized management plans, inclusive of hiring and retention tactics, F&B planning, and human resources management.”


Matt Barba, Chief Operating Officer of Charlestowne Hotels