How to Capture and Retain Direct Bookings

by Johnathan Capps, Vice President, Revenue Management While online travel agencies (OTAs) can be part of an overall healthy channel mix, direct bookings will never fail to be the most profitable. Not only are these bookings more lucrative from a rooms revenue standpoint, but guests who book direct usually contribute to higher overall spend while

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Posted on May 16, 2017

Charlestowne’s Clients Enjoy Lower Cost of Reservations

Charleston, SC – Through a combination of strategies, properties managed by Charlestowne Hotels enjoyed a cost of reservations far lower than that experienced by most other hotels. These strategies include a combination of cultural shifts through leadership that injects a diligent approach to booking channel management from the revenue manager to the front desk staff.

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Posted on February 15, 2016

Q2 RevPAR Growth Outperforms the US by 54%

Charleston, SC – Charlestowne Hotels is reporting that its hotels under management in the second quarter of this year enjoyed RevPAR growth of 10.04% compared to the same quarter one year ago. Smith Travel Research recently released US second quarter RevPAR results indicating year-over-year growth of 6.5%. Comparing Charlestowne Hotels’ managed properties growth and that of the US,

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Posted on August 18, 2015

Charlestowne Hotels Records Fifth Year above Industry Growth

In January 2014, leading industry analysts forecasted RevPAR growth for the year at 5.3% (STR) and 6.6 % (PKF). While initial focus was on the significant difference of these projections, the end story was on how significantly the industry outperformed both projections, closing 2014 with a RevPAR increase of 8.3%. And, while impressive, Charlestowne Hotels

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Posted on March 12, 2015
Revenue Optimization

Q3 Shows Highest ADR Growth YTD

Charlestowne Hotels' revenue performance continues to stem from impressive rate growth, with third quarter numbers exceeding previous results and industry averages. Yesterday, STR reported a national average daily rate (ADR) change of 5.2 percent for the trailing three months, while hotels within the Charlestowne portfolio experienced an average increase more than double the U.S. at

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Posted on October 22, 2014
Revenue Optimization

July Results – ADR Still Growing in Q3

Impressive ADRs Continue to Drive RevPAR Growth The third quarter of 2014 is off to a strong start, as the U.S. hotel industry continues to report an increase in all three key performance metrics, according to STR. While the industry's occupancy growth is comparable with the hotels in the Charlestowne portfolio, the year-over-year increase in

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Posted on August 28, 2014

June Results – YTD Growth Comparison

Charlestowne Hotels On Track to Double Industry's RevPAR Growth 5 Consecutive Years As many industry leaders predicted, an increase in all three key performance metrics have been reported during the first 6 months of 2014. Although the U.S. average in occupancy, average daily rate (ADR) and revenue per available room (RevPAR) show positive results, the

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Posted on July 25, 2014

May Results – ADR Drives RevPAR

Last month, hotels within the Charlestowne portfolio experienced an average year-over-year RevPAR growth of 16.8% compared to the national average of 10% which was recently reported by STR. Although Charlestowne Hotels shares similar results in occupancy growth, the variation in average daily rate is clearly the driving factor of the significant increase in RevPAR. The

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Posted on June 22, 2014

April Results – Strong Start to Q2

Last Tuesday, Smith Travel Research released a national average RevPAR growth in April of 7.4%, which is significantly less than the 15.2% Charlestowne Hotels experienced. The growth within Charlestowne’s portfolio was predominantly driven by an overall increase in ADR, averaging $18.28 higher than 2013. A methodical, yet aggressive approach to push rate in 2014 contributed

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Posted on May 20, 2014

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