by Sam Trotter, Marketing Strategy Manager When it comes to the marketing strategy at your hotel, it’s important to remember that email is still an effective tool and it’s fairly inexpensive to use. That combination is powerful for both your reach and your budget. At Charlestowne, we see a healthy open rate of about 20
by Johnathan Capps, Vice President, Revenue Management While online travel agencies (OTAs) can be part of an overall healthy channel mix, direct bookings will never fail to be the most profitable. Not only are these bookings more lucrative from a rooms revenue standpoint, but guests who book direct usually contribute to higher overall spend while
It is the guest experience that distinguishes a well-designed hotel that also becomes an award-winning hotel. The awards and accolades touted on our website are not for shameless publicity of Charlestowne Hotels but help make a point about guest experience. We are honored to be the operator of the No. 1 hotel in the U.S.