Key Insights from the 2017 Stay Boutique Conference

2017 STAY BOUTIQUE CONFERENCE Key insights and takeaways from President and COO Michael Tall  As consumers clamor for more genuine travel experiences and increasingly seek out independent and boutique properties, the hotel industry is rapidly redefining itself to keep up with the new demand. Regardless of the type of asset, those that wish to meet a guest's need for

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Posted on October 11, 2017

Email is Still King of Hotel Marketing

by Sam Trotter, Marketing Strategy Manager When it comes to the marketing strategy at your hotel, it’s important to remember that email is still an effective tool and it’s fairly inexpensive to use. That combination is powerful for both your reach and your budget. At Charlestowne, we see a healthy open rate of about 20

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Posted on June 13, 2017

How to Capture and Retain Direct Bookings

by Johnathan Capps, Vice President, Revenue Management While online travel agencies (OTAs) can be part of an overall healthy channel mix, direct bookings will never fail to be the most profitable. Not only are these bookings more lucrative from a rooms revenue standpoint, but guests who book direct usually contribute to higher overall spend while

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Posted on May 16, 2017

Creating a Memorable Guest Experience

It is the guest experience that distinguishes a well-designed hotel that also becomes an award-winning hotel. The awards and accolades touted on our website are not for shameless publicity of Charlestowne Hotels but help make a point about guest experience. We are honored to be the operator of the No. 1 hotel in the U.S.

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Posted on November 17, 2016

Recent Blog Highlights


Spectator Named Travel + Leisure’s #1 Hotel


A Soft Brand, New Management, or Both?