HARBOR HOTEL
Provincetown, MA
Pushing shoulder and peak season bookings during the off-season.
new development
Opportunity
In such a seasonal market, Charlestowne pushed shoulder and peak season bookings during the off-season to grow rate with more confidence.
Keys
129Dining Outlets
2Event Space
3,300 sq ft
Strategy
Launch a multichannel campaign during the off-season with an advanced purchase offer that was non-cancellable:
- Website – Pop Up
- Social – Organic Post
- OTA – Featured Offer
See Results
Results
Increase in
Off-Season Bookings
Increase in Off-Season Bookings
YOY 2016-2017:
Increase in
eCommerce
Increase in
eCommerce Conversion Rate
YOY 2016-2017:
Attributed Revenue
Generated
Attributed Revenue Generated
November 2016 – April 2017:
