Room with two double beds and tv

HARBOR HOTEL

Provincetown, MA

new development

Opportunity

In such a seasonal market, Charlestowne pushed shoulder and peak season bookings during the off-season to grow rate with more confidence.

Keys

129

Dining Outlets

2

Event Space

3,300 sq ft
Chairs surrounding fireplace

Strategy

Launch a multichannel campaign during the off-season with an advanced purchase offer that was non-cancellable:

  • Website – Pop Up
  • Social – Organic Post
  • OTA – Featured Offer
See Results

Results

Living space with colorful furniture

Increase in
Off-Season Bookings

Increase in Off-Season Bookings
YOY 2016-2017:

51% graphic
Dining area overlooking ocean

Increase in
eCommerce

Increase in
eCommerce Conversion Rate
YOY 2016-2017:

57% graphic
Pool with orange loungers

Attributed Revenue
Generated

Attributed Revenue Generated
November 2016 – April 2017:

158k graphic