Key Insights from the 2017 Stay Boutique Conference
2017 STAY BOUTIQUE CONFERENCE
Key insights and takeaways from President and COO Michael Tall
As consumers clamor for more genuine travel experiences and increasingly seek out independent and boutique properties, the hotel industry is rapidly redefining itself to keep up with the new demand.
Regardless of the type of asset, those that wish to meet a guest’s need for experiential travel must orbit around an elusive and nebulous concept: authenticity. While its absence screams loudly, true authenticity is subtle: felt, rather than seen or said.
Authenticity means different things to different people; but ultimately, it is about a unique and memorable experience that is rooted in truth. Charlestowne Hotels excels in leading its properties to discover its own truths and to transform them into actionable, measurable, and profitable initiatives.
Looking for ways to enrich your own hotel’s guest experience?
Read on for four examples of programming efforts our properties have successfully implemented.
Taking a traditional luxury amenity and modernizing it by removing the uncomfortable hierarchy and replacing with a personalized relationship.
THE SPECTATOR BUTLER PROGRAM | THE SPECTATOR HOTEL
At the Spectator Hotel, individual butlers are assigned to each guest, allowing guests to feel special and individually cared for, but without the discomfort of seeming pretentious. By extracting the traditional sentiment of luxury and applying it to a modern, more interactive application, guests are not just exposed to luxury but are engaged by it.
Establishing a call and response of passions to ensure a happy balance between what staff can offer and what guests wish to receive.
IN-HOUSE HISTORIAN | THE ELLIOT HOUSE INN
The Elliott House Inn offers exclusive tours guided by their own in-house Historian and 10th generation Charlestonian, Neal Cook. This program developed organically and is the result of acknowledging both the innate talent and passion of one employee, as well as its ability to resonate with guests.
Understanding authenticity requires being true to who you are, and to be true to who you are you must know who you are—and to know that, you must know where you came from.
PROPER ENGLISH TEA | THE DEER PATH INN
To develop its tea service, the Deer Path Inn collaborated with British International Tea Consultant and Master of Tea Malcolm Ferris-Lay, whose family has been connected with the tea trade since 1842. The General Manager and Executive Chef of the Deer Path Inn even traveled all the way to Britain to immerse themselves in the culture, learning the history first hand so they might emulate the defining features in their own programming, design, and service protocol.
CELEBRATING YOUR COMMUNITY
Prioritizing and retaining relationships within the local community by offering a platform to showcase their talents.
LOCAL ART AUCTIONS | HARBOR HOTEL PROVINCETOWN
Harbor Hotel Provincetown has long been a supporter of the arts, offering its walls to promote and celebrate art produced by local artists, allowing guests a facilitated gateway into enjoying the naturally occurring talents of the community they are visiting. A primary sponsor of events like the Provincetown Film Festival, Harbor Hotel is also the starting point of Ptown’s most notorious parade, Carnival. The mural shown in the photo, was painted by well-known muralist Louis Masai and is prominently displayed on an exterior wall of the hotel.