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Acquisitions Costs vs. Revenue Growth

A recent study and white paper titled “The Rising Costs of Customer Acquisition” released by the Hospitality Asset Managers Association (HAMA), has generated a few talking points within the hotel industry during the last couple weeks. Many are wondering if acquisition costs are exceeding hotel revenue growth, and whether or not operators and owners understand the costs associated with acquiring their guests. Hotel News Now reached out to industry colleagues, including Wesley W. Bloomfield, Business Development & Strategic Marketing for Charlestowne Hotels, to gather various perspectives and insight on the topic, which is included their most recent article.

Posted on September 4, 2014

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