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Charlestowne Hotels’ team of dedicated
professionals forges ahead of competitors, powered by the
wisdom of solid expertise, to provide extraordinary experiences
for guests, solid financial results for owners and partners,
and unparalleled corporate support throughout each stage
of an emergent project.
Everett L. Smith Jr.
President
Everett L. Smith, Jr., has served as president of Charlestowne Hotels since 1980. In this capacity, he has supervised the development and operation of multiple hotels located in Charleston, Myrtle Beach, and several other major destinations within the Southeast. He has also provided a wide range of consulting services relating to the hotel industry such as valuation and market analysis, operations and financial management, and marketing and renovation planning. Everett, a graduate of the University of South Carolina and a Charleston native, has been listed in Who's
Who in the Hospitality Industry. |
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Michael W. Tall
Senior Vice-President
Michael Tall joined the company in 2004 to provide guidance in marketing and revenue management initiatives. Previously, Michael worked for RockResorts (a subsidiary of Vail Resorts) as a corporate business analyst as well as the director of revenue for the former Ritz Carlton Rancho Mirage. He has also been employed by companies such as The Savoy Group, Kiawah Island Resorts, and Xerox. Michael has a Bachelor of Science degree in marketing from the University of North Carolina Wilmington and received his MBA in Hotel Management from Cornell University's Hotel School. |
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Jackie L. Lang, CPA
Vice-President of Finance
Jackie Lang joined Charlestowne Hotels in 2001 with over twenty years of accounting experience. She was previously employed as a finance director in governmental accounting. Jackie began her accounting career working for a local public accounting firm and she is a member of the South Carolina Association of Certified Public Accountants. |
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Larry Spelts
Director of Asset Management
Larry Spelts, a past president of the Charleston Hotel & Motel Association and a former Charleston Travel Council Governor, began his career in the hospitality industry while attending the College of Charleston working in various positions from bellman to concierge. He took his first management position with Charming Inns of Charleston, where he worked as General Manager and opened new properties in the early nineties. From there, Mr. Spelts accepted the General Manager position at Planters Inn of Charleston. Together with the hotel’s owner, Mr. Spelts redeveloped the property and repositioned it as Charleston’s first Relais & Chateaux inn. Ten years later Spelts took a position with the world-renowned Carlyle Hotel in New York City, where he oversaw various capital renovation projects. While in New York, Spelts was matriculated in the executives’ program at New York University’s Stern School of Business where he received his Masters of Business Administration. Prior to joining Charlestowne Hotels, Inc., Spelts provided asset management and operations management consulting for JRK Property Holdings and David Barton Gyms. |
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Jack Geraci
Regional Director of Operations
Jack Geraci possesses a comprehensive background in hotel, restaurant and retail management with a concentration in Four Diamond boutique properties. Jack has managed both high-end boutique inns and resorts as well as condominium associations and time shares. His diverse background provides him with much insight into the operations of upscale properties. In his twelve years of experience Jack has overseen such premier properties as Lodge Alley Inn, French Quarter Inn and HarbourView Inn all in Charleston, South Carolina. Jack attended Slippery Rock University in Pennsylvania.
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Tom Farrell
Regional Director of Operations
Tom Farrell has diverse experience in all aspects of the hospitality industry. He began his career with Colonial Williamsburg Hotel Properties at the Williamsburg Inn. He worked for Rockresort’s in executive capacities at their Caribbean properties. He has managed full service hotels at the General Manager level for Ramada Plaza, Holiday Inn and Sheraton brands. He has an extensive background in managing Food and Beverage operations of over $7 million in sales. With over six years as Director of Operations at the corporate level, he has managed portfolios of Hilton, Starwood, IHG, Wyndham, Choice, Best Western, Marriott and unique independent properties. Tom is a graduate of the College of William and Mary with a degree in business. |
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J. Earl Collins
Regional Director of Operations
J. Earl Collins brings over 25 years of hospitality experience to the company. Earl began his career serving as General Manager for several prominent hotel brands including Hilton, Sheraton, Holiday Inn and Radisson. In 1994 he was tapped by Ripley’s to open their multi-million dollar aquarium in Myrtle Beach, which received the South Carolina Tourism Governor’s Cup in 1997. Earl was later recruited by the Burroughs and Chapin, Co. to be Executive VP of their Golf and Resorts Division where he was responsible for over 500 employees and the operations of 7 golf courses, 6 hotels, 500 condo units and a call center. He continued his career in Myrtle Beach with Oceana Resorts where he managed the operations of numerous condo resorts. |
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Susan Cohen
Director of Corporate Development
Susan Cohen joined the company in 2008 to focus on Charlestowne Hotels’ quest to expand its presence in the Southeast. Susan is a graduate of Clemson University with 25 years of experience in destination marketing and association management within the hospitality industry. Some of her past positions include Vice President of Marketing for Burroughs and Chapin Co., in Myrtle Beach, SC, Vice President of Marketing for the Myrtle Beach Area Chamber of Commerce, Executive Director of the Gwinnett Convention and Visitors Bureau outside Atlanta, GA and Executive Vice President and Lobbyist for the South Carolina Hotel and Motel Association. |
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