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Email is Still King of Hotel Marketing

by Sam Trotter, Marketing Strategy Manager When it comes to the marketing strategy at your hotel, it’s important to remember that email is still an effective tool and it’s fairly inexpensive to use. That combination is powerful for both your reach and your budget. At Charlestowne, we see a healthy open rate of about 20

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Posted on June 13, 2017
Bristol Hotel

Charlestowne Hotels to Manage The Bristol Hotel

Slated to Open Summer 2017, The Bristol Hotel Will Enrich City’s Thriving Downtown Charlestowne Hotels, a full-service hospitality management company, announces they will oversee the operations and management of The Bristol Hotel, a boutique hotel property opening in downtown Bristol, Virginia. Expanding the company’s robust portfolio of independent hotels and resorts, franchised properties and condo-hotels

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Posted on July 15, 2016
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Spectator Named No. 1 Hotel in U.S. by Travel + Leisure

Charleston, SC – July 6, 2016 – The Spectator Hotel is ranked No. 1 on the Travel + Leisure World’s Best Awards 2016 list of Top City Hotels in the Continental U.S. and No. 2 on the list of Top 100 Best Hotels in the World. Located in Charleston, South Carolina, The Spectator is managed

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Posted on July 6, 2016
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Charlestowne Hotels and The Highland Group Present The Boutique Hotel Report 2016

Charleston, SC – Charlestowne Hotels has once again partnered with The Highland Group and several other leading management companies to update last year’s definitive guide on boutique, lifestyle, and soft brand hotels. The 2016 report covers the latest trends the boutique, lifestyle, and soft brand space, and is a must read for developers and hoteliers alike. Friends of Charlestowne Hotels are entitled to a $100 discount off the $495 list price. Click the title above to read an excerpt from last year’s report, and find out how to get this year’s edition.

Posted on May 9, 2016
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A Soft Brand, New Management, or Both?

Courtesy Luxury Hoteliers Magazine: A luxury hotelier with an underperforming independent hotel has several options available to him or her to improve performance without giving up independence.  Assuming the asset is in good condition and is competently staffed, the most significant options available are to acquire a soft brand, engage a management company, or both.

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Posted on May 27, 2015
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Charlestowne Sees Rising Tide for Independents

Hotel News Now interviews Michael Tall, President and COO of Charlestowne Hotels, at the Hunter Hotel Investment Conference in Atlanta: http://www.hotelnewsnow.com/Video/PlayVideo/312

Posted on April 15, 2015
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GM Selected for The Spectator Hotel

Brent Gresham, general manager of the award-winning French Quarter Inn, will also serve as the general manager for its sister property, The Spectator Hotel, which is slated to open in the spring of 2015. Brent has been the driving force behind the French Quarter Inn’s remarkable success, which has included multiple recognitions by Conde Nast

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Posted on October 12, 2014
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Acquisitions Costs vs. Revenue Growth

A recent study and white paper titled "The Rising Costs of Customer Acquisition" released by the Hospitality Asset Managers Association (HAMA), has generated a few talking points within the hotel industry during the last couple weeks. Many are wondering if acquisition costs are exceeding hotel revenue growth, and whether or not operators and owners understand the

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Posted on September 4, 2014
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Independent vs. Franchised Brands

Charlestowne's President & COO Shares Insights at STR Data Conference -  Just two weeks ago, more than seven members of Charlestowne Hotels joined 450 industry leaders at the 6th annual Hotel Data Conference, hosted by STR and Hotel News Now in Nashville, TN. Conference sessions covered a wide range of topics from hotel development and

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Posted on September 2, 2014

Recent Blog Highlights

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Spectator Named Travel + Leisure’s #1 Hotel

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A Soft Brand, New Management, or Both?