Everett L. Smith Jr.

Chief Executive Officer

Everett L. Smith, Jr., has served as Chief Executive Officer of Charlestowne Hotels since 1980. In this capacity, he has supervised the development and operation of multiple hotels located in Charleston, Myrtle Beach, and several other major destinations within the Southeast. He has also provided a wide range of consulting services relating to the hotel industry such as valuation and market analysis, operations and financial management, and marketing and renovation planning. Everett, a graduate of the University of South Carolina and a Charleston native, has been listed in Who’s Who in the Hospitality Industry.


Michael W. Tall

President & Chief Operating Officer

Michael Tall joined Charlestowne Hotels in 2004 to provide guidance in marketing, e-commerce and revenue management initiatives. Since becoming co-owner of the company in 2008, he has made it a priority to recruit and hire the industry’s top talent and to expand the company’s client base. Under his leadership, Charlestowne Hotels’ portfolio has grown from 12 to more than 30 hotels with many receiving prestigious industry accolades including Conde Nast Magazine’s “Gold List” and “Top 100 Hotels in the World”, TripAdvisor’s #1 and #2 Luxury Hotel in the United States, Smith Travel Research’s “Best Performing Hotel in the US”, as well as other national media and travel industry honors.

Previously, Michael worked for Rock Resorts (a subsidiary of Vail Resorts) as a corporate analyst as well as the director of revenue for the former Ritz Carlton Rancho Mirage. He has also worked with companies such as The Savoy Group, Kiawah Island Resorts, and Xerox. Michael has a Bachelor of Science degree in Marketing from the University of North Carolina at Wilmington and received his Master’s Degree in Hotel Management from Cornell University School of Hotel Administration.

Michael sits on the Board of Governors and serves as Travel Council Chair for the Charleston Visitor’s Bureau, is an Executive Committee Member of the East Carolina University College of Human Ecology Advancement Council, and is actively involved in the Cornell University School of Hotel Administration Alumni Association. He has been a guest lecturer at several universities and a speaker and panelist at many hotel industry events including The Hunter Investment Conference, various BLLA Conferences, The Lodging Conference, various BITAC Conferences, The STR Data Conference, HITEC, HI Connect Design, The LifeSTYLE/Boutique Hotel Development Conference, The Urban Land Institute Conference, and The Hotel Business Management Roundtable. Michael was recently chosen by the Southeast Tourism Society to be included in the inaugural class of “Forty for the Future: Travel’s Leading Talent”. He is continually recognized for his forward thinking approach to revenue creation.

Jackie Lang

Jackie L. Lang, CPA

Vice President of Finance

Jackie Lang, a certified public accountant, joined Charlestowne Hotels in 2001 bringing more than 20 years of accounting experience.  Jackie began her career working for a large public accounting firm where she gained fluency in all areas of accounting, after which she transitioned into the governmental sector as a finance director.  Jackie graduated summa cum laude from Charleston Southern University and is a member of the South Carolina Association of Certified Public Accountants. Her extensive knowledge in industry specific accounting practices and strong belief in transparency with clients, assures accurate reporting and financial security for each operation.

Larry Spelts

Larry J. Spelts

Vice President of Business Development

Larry Spelts has spent his career in the management and marketing of upper-upscale, luxury, boutique hotels including Relais & Châteaux and Rosewood Hotels among others. Since joining Charlestowne Hotels in 2009, he has developed management relationships with a variety of clients resulting in over 18 properties coming under Charlestowne’s management. Having worked in all phases of operations up to and including hotel general manager for 15 years, Larry brings unique insight to strategic and financial analysis of investment opportunities. Larry’s hospitality career is complemented by an MBA from NYU’s Stern School of Business.

Larry’s experience and academic work, combined with his energy and passion for value creation, make him well suited for assisting Charlestowne Hotels’ clients in a variety of ways. He performs underwriting for acquisitions, new development, and the repositioning of under-performing assets. A focus upon both qualitative and economic performance, combined with diverse experiences with a variety of hotels, restaurants, and clubs, has made him an industry leader and as such, he is a frequent panelist at industry conferences.


Sherrill Baker

Regional Director of Operations

Sherrill Baker boasts a wide range of competencies gleaned during her nineteen years in the hospitality industry. After graduating from the University of North Carolina at Chapel Hill, Sherrill began her hotel career at the front desk and has worked in and around hotels ever since. Her forte is hotel operations and revenue management with a focus on AAA Four and Five Diamond boutique hotels. Most recently, Sherrill managed the O. Henry hotel in Greensboro, NC and was instrumental in the opening of its sister property, the Proximity Hotel, the first LEED Platinum hotel in the United States. Previously, Sherrill worked at such fine properties as Carolina Inn and Siena Hotel in Chapel Hill, NC and Woodlands Inn, Summerville, SC.


Matt Barba

Regional Director of Operations

Matt Barba brings to Charlestowne Hotels a comprehensive background in hotel, restaurant, and project management with a concentration on AAA Four and Five Diamond properties. His background encompasses many aspects of the hospitality industry including design and construction, repositioning, training, and marketing. Matt’s 16 years of experience include such properties as The Waldorf=Astoria, The Hermitage Hotel, The Sanctuary at Kiawah Island, and Walt Disney World Resort.


Johnathan Capps

Director of Marketing

Johnathan Capps joined Charlestowne in early 2010 as a corporate revenue manager and during that time his aptitude for leadership, combined with his broad background in sales and marketing, provided him the tools necessary to oversee the marketing department as director of marketing and bridge various disciplines for optimum results.  Johnathan received a degree in hospitality and tourism management from the College of Charleston and currently serves as an adviser for the college’s hospitality revenue management MBA program. His experience in the industry began while working for Hampton Inn & Suites in Myrtle Beach, SC, and extended from later positions with Wild Dunes Resort, as well as a Florida based hotel development and management company. Johnathan possesses a deep understanding of the hospitality industry and offers extensive knowledge in hotel sales, eCommerce, and rate distribution.

Susan Cohen

Susan Cohen

Business Development & Industry Relations

Susan Cohen joined the company in 2008 to focus on Charlestowne Hotels’ quest to expand its presence in the Southeast. Susan is a graduate of Clemson University with 25 years of experience in destination marketing and association management within the hospitality industry. Some of her past positions include Vice President of Marketing for Burroughs and Chapin Co., in Myrtle Beach, SC, Vice President of Marketing for the Myrtle Beach Area Chamber of Commerce, Executive Director of the Gwinnett Convention and Visitors Bureau outside Atlanta, GA and Executive Vice President and Lobbyist for the South Carolina Hotel and Motel Association.

Nadine Donnell

Nadine Donnell

Director of Revenue Management

Nadine Donnell brings over 20 years of hospitality management experience to Charlestowne Hotels. She began her career in the hospitality industry with The Kiawah Island Golf Resort, after graduating from the University of South Carolina. Nadine held many positions during her 14 years at Kiawah, including Conference Services Manager, Director of Conference Services, and Revenue Manager. Most recently, Nadine worked as the Revenue Manager for The Francis Marion Hotel in historic Charleston.


Jack Geraci

Regional Director of Operations

With more than 18 years of experience in the hospitality industry, Jack Geraci possesses a comprehensive background in hotel, restaurant and retail management. Jack has served as a regional director of operations for Charlestowne Hotels since 2009 and has directly overseen more than 15 properties within the portfolio including upscale boutiques, condo hotels, convention resorts and franchised brands. During that time, he has completed numerous property-wide renovation projects, as well as new development and re-positioning assignments. Prior to becoming a director of operations, Jack managed premier properties such as Lodge Alley Inn, French Quarter Inn and HarbourView Inn.


Gavin Philipp

Regional Director of Operations

With a career that spans more than 15 years, Philipp has successfully managed and operated some of the best-known hotels across the country, including properties in Vail, Charleston, Boston, Miami, Austin, Houston and Washington D.C. Most recently, Philipp served as General Manager of the 4 Diamond Loews Annapolis Hotel overseeing the hotel’s operations, including its extensive meeting space and guest room renovation. Prior to joining Loews, Philipp worked with Destination Hotels & Resorts for 13 years. In his last role with DH&R, he served as Hotel Manager at Washington D.C.’s iconic Madison Hotel, overseeing the $22 million renovation and repositioning of the property, as well as bringing the service standards up to 4 Diamond plus quality. Philipp holds a bachelor’s degree in business management, and a minor in French from Wheeling Jesuit University in West Virginia. Philipp also obtained a Certificate in Hospitality Leadership from the College of Charleston.

Keith Scott

Regional Director of Operations

Keith Scott brings more than 20 years of proven experience in hospitality management to Charlestowne Hotels. With a degree in Business Administration from High Point University, Keith began his career with Maryland Hospitality, Inc., until he transitioned to Regis Hotels. Prior to joining Charlestowne Hotels in 2014, Keith worked for Broughton Hotels Group as a Regional Manager. In his time there, Keith consistently managed top performing properties while repositioning under-achieving assets.

Craig Strickler

Regional Director of Operations

With nearly 20 years of experience, Craig Strickler’s diverse background in hospitality management encompasses hotel operations and hotel investment. Craig began his career with Hyatt Hotels and Resorts where for twelve years he managed a broad range of operational departments within resorts, convention hotels, and airport hotels throughout the US and Caribbean.  He then joined Kokua Hospitality, the management affiliate of the Chartres Lodging Group, where he held positions from General Manager to Vice President of Transitions and Acquisitions. During his seven years with Kokua, Craig was responsible for numerous hotel pre-openings, renovations, re-positionings, and re-brandings. Craig is a graduate of Webber International University with a BS in Hospitality Management.

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