Everett L. Smith Jr.
Chief Executive Officer
Everett L. Smith, Jr., has served as Chief Executive Officer of Charlestowne Hotels since 1980. In this capacity, he has supervised the development and operation of multiple hotels located in Charleston, Myrtle Beach, and several other major destinations within the Southeast. He has also provided a wide range of consulting services relating to the hotel industry such as valuation and market analysis, operations and financial management, and marketing and renovation planning. Everett, a graduate of the University of South Carolina and a Charleston native, has been listed in Who’s Who in the Hospitality Industry.
Michael W. Tall
President & Chief Operating Officer
Michael Tall joined Charlestowne Hotels in 2004 to provide guidance in marketing, e-commerce and revenue management initiatives. Since becoming co-owner of the company in 2008, he has made it a priority to recruit and hire the industry’s top talent and to expand the company’s client base. Under his leadership, Charlestowne Hotels’ portfolio has doubled in size twice with many receiving prestigious industry accolades including Conde Nast Magazine’s “Gold List” and “Top 100 Hotels in the World”, TripAdvisor’s #1 and #2 Luxury Hotel in the United States, Smith Travel Research’s “Best Performing Hotel in the US”, as well as other national media and travel industry honors.
Previously, Michael worked for Rock Resorts (a subsidiary of Vail Resorts) as a corporate analyst as well as the director of revenue for the former Ritz Carlton Rancho Mirage. He has also worked with companies such as The Savoy Group, Kiawah Island Resorts, and Xerox. Michael has a Bachelor of Science degree in Marketing from the University of North Carolina at Wilmington and received his Master’s Degree in Hotel Management from Cornell University School of Hotel Administration.
Michael sits on the Board of Governors and serves as Travel Council Chair for the Charleston Visitor’s Bureau, is an Executive Committee Member of the East Carolina University College of Human Ecology Advancement Council, and is actively involved in the Cornell University School of Hotel Administration Alumni Association. He has been a guest lecturer at several universities and a speaker and panelist at many hotel industry events including the Hunter Investment Conference, various BLLA Conferences, The Lodging Conference, various BITAC Conferences, The STR Data Conference, HITEC, HI Connect Design, The LifeSTYLE/Boutique Hotel Development Conference, The Urban Land Institute Conference, The Hotel Business Management Roundtable and The NYU International Hospitality Industry Investment Conference. In 2012, Michael was chosen by the Southeast Tourism Society to be included in the inaugural class of “Forty for the Future: Travel’s Leading Talent”. He is continually recognized for his forward thinking approach to revenue creation.
Vice President of Marketing
Michael Cady has more than 15 years of marketing and advertising experience from both agency and corporate environments. Cady is responsible for maximizing awareness for the company’s robust portfolio of boutique hotels and resorts, franchised properties and condos around the country.
Offering substantial knowledge and background in brand management, Cady oversees the development and execution of strategic marketing initiatives and communications for all hotels in the brand portfolio. He ensures that positioning for each property is reflective of Charlestowne’s unique branding process and caters to each hotel’s individual needs and identity. Cady also plans to pursue his passion for holistic operations, integrating the sales, finance and marketing sectors to optimize customer relations. The end result will enhance online presence and maximize revenue for all Charlestowne properties.
Most recently, Cady worked at Salamander Resort & Spa, where he served as the director of sales and marketing. Previously, Cady served as account director at the internationally acclaimed advertising agency Saatchi & Saatchi, where he was the daily contact for Proctor & Gamble’s sales, marketing and global brand teams. Prior to this role, he held the position of corporate marketing director for Joie de Vivre Hospitality and was also the regional marketing director for Belmond properties in the U.S., Mexico and Caribbean.
Vice President of Revenue
Johnathan Capps oversees the internal and external revenue management strategies, working to establish new profitability enhancement methods for Charlestowne Hotels and each of the brand’s managed properties. Offering extensive knowledge in corporate revenue development, Capps examines and researches new processes and software that optimize the company’s customized revenue management systems.
On the property level, Capps assists in strategizing areas to increase revenue for each hotel and consistently assess the revenue efforts of targeted campaigns and initiatives. He works with each property team to coordinate packages, promotions and e-blasts with a goal of augmenting revenue production. With a tailored approach for meeting each property’s specific needs, the integration of revenue management within specific operations channels is a key component to client success and one of Charlestowne Hotels’ strongest differentiators.
Most recently, Capps was director of revenue at Wild Dunes Resort. He joined Charlestowne Hotels in 2010 as corporate revenue manager, and later grew to director of marketing. Prior to joining the Charlestowne team, he received experience in hotel development with a Florida-based management company and through his work at Hampton Inn & Suites in Myrtle Beach, SC. Capps received a degree in hospitality and tourism management from the College of Charleston and currently serves as an adviser for the college’s hospitality revenue management MBA program.
Vice President of Finance
Kyle Hughey joined Charlestowne Hotels with 15 years of accounting experience. Upon earning his degree in Business Administration with an accounting concentration from The Citadel in 2001, Kyle began his career with Elliott Davis, a regional public accounting firm where he gained insight into the fundamentals of financial reporting. In his most recent job with Kiawah Partners, he sharpened his management skills with a team of employees and multiple business operations. His expertise in the accounting industry will serve as a valuable resource to clients and will provide assurance regarding financial information. Kyle is a certified public accountant.
Vice President of Operations
With over 31 years in hospitality management and a wealth of experience in virtually every facet of hotel operations, Jim Sichta oversees the management developments for the Charlestowne Hotels’ robust and varied portfolio and works with each property team to implement new goals and roll out updated initiatives and programs that enhance the brand, exceed guest satisfaction, and improve efficiency. Utilizing his passion for service, mentoring, and professional advancement, Sichta is responsible for coaching all management members through on-going training, promotions, and performance reviews. He also analyzes property data against demographic trends and outside economic factors to ensure each property is meeting operational budgets while simultaneously reducing expenses and maximizing revenue.
Working in hospitality since 1985, Sichta started as a front desk host, quickly working through a multitude of line level positions and eventually becoming general manager at the Best Western Aloha Tropics Hotel in Palm Springs. He later became resident manager and director of international and leisure sales for the Palm Springs Marquis, a Princess Resort, before becoming partner and regional director for Touchscreen Marketing in Hawaii, a hospitality marketing and advertising company. For the past 13 years, Sichta served as chief operating officer and partner for Broughton Hotels, an international hospitality company, consulting with both independent boutique hotels and branded properties.
A native of Chicago, Sichta graduated with honors from Echols International Hotel School and received accreditation as a Certified Hotel Administrator and Certified Rooms Division Executive through the American Hotel and Lodging Association. As a testament to his focus on team development and growth, he is a certified trainer and proctor with the American Hotel and Lodging Educational Institute and all of the ServSafe food safety programs. In his free time, Sichta enjoys guest lecturing to aspiring hospitality students and writing travel advice columns.
Larry J. Spelts
Vice President of Business Development
Larry Spelts has spent his career in the management and marketing of upper-upscale, luxury, boutique hotels including Relais & Châteaux and Rosewood Hotels among others. Since joining Charlestowne Hotels in 2009, he has developed management relationships with a variety of clients resulting in over 18 properties coming under Charlestowne’s management. Having worked in all phases of operations up to and including hotel general manager for 15 years, Larry brings unique insight to strategic and financial analysis of investment opportunities. Larry’s hospitality career is complemented by an MBA from NYU’s Stern School of Business.
Larry’s experience and academic work, combined with his energy and passion for value creation, make him well suited for assisting Charlestowne Hotels’ clients in a variety of ways. He performs underwriting for acquisitions, new development, and the repositioning of under-performing assets. A focus upon both qualitative and economic performance, combined with diverse experiences with a variety of hotels, restaurants, and clubs, has made him an industry leader and as such, he is a frequent panelist at industry conferences.
Business Development & Industry Relations
Susan Cohen joined the company in 2008 to focus on Charlestowne Hotels’ quest to expand its presence in the Southeast. Susan is a graduate of Clemson University with 25 years of experience in destination marketing and association management within the hospitality industry. Some of her past positions include Vice President of Marketing for Burroughs and Chapin Co., in Myrtle Beach, SC, Vice President of Marketing for the Myrtle Beach Area Chamber of Commerce, Executive Director of the Gwinnett Convention and Visitors Bureau outside Atlanta, GA and Executive Vice President and Lobbyist for the South Carolina Hotel and Motel Association.
Director of Revenue Management
Nadine Donnell brings over 20 years of hospitality management experience to Charlestowne Hotels. She began her career in the hospitality industry with The Kiawah Island Golf Resort, after graduating from the University of South Carolina. Nadine held many positions during her 14 years at Kiawah, including Conference Services Manager, Director of Conference Services, and Revenue Manager. Most recently, Nadine worked as the Revenue Manager for The Francis Marion Hotel in historic Charleston.
Regional Director of Operations
With more than 18 years of experience in the hospitality industry, Jack Geraci possesses a comprehensive background in hotel, restaurant and retail management. Jack has served as a regional director of operations for Charlestowne Hotels since 2009 and has directly overseen more than 15 properties within the portfolio including upscale boutiques, condo hotels, convention resorts and franchised brands. During that time, he has completed numerous property-wide renovation projects, as well as new development and re-positioning assignments. Prior to becoming a director of operations, Jack managed premier properties such as Lodge Alley Inn, French Quarter Inn and HarbourView Inn.
Regional Director of Operations
With a career that spans more than 15 years, Philipp has successfully managed and operated some of the best-known hotels across the country, including properties in Vail, Charleston, Boston, Miami, Austin, Houston and Washington D.C. Most recently, Philipp served as General Manager of the 4 Diamond Loews Annapolis Hotel overseeing the hotel’s operations, including its extensive meeting space and guest room renovation. Prior to joining Loews, Philipp worked with Destination Hotels & Resorts for 13 years. In his last role with DH&R, he served as Hotel Manager at Washington D.C.’s iconic Madison Hotel, overseeing the $22 million renovation and repositioning of the property, as well as bringing the service standards up to 4 Diamond plus quality. In June of 2015, Philipp was named by Charleston Regional Business Journal a member of their 2015 class of “Forty Under 40” – an award that recognizes the success and community involvement of 40 professionals under the age 40 who are making a mark on their region. Philipp holds a bachelor’s degree in business management, and a minor in French from Wheeling Jesuit University in West Virginia. Philipp also obtained a Certificate in Hospitality Leadership from the College of Charleston.
Regional Director of Operations
A hospitality industry veteran with over 19 years of experience, Jimmy Siebold brings an exemplary history of hotel management and restaurant experience to Charlestowne Hotels. A graduate of Western Michigan University with a degree in Integrated Supply Management, Jimmy started his career at the Jefferson Hotel, a five-star, five-diamond property in Richmond, VA. He has also served as a General Manager at the four-diamond Kiawah Island Resort in South Carolina. Jimmy has held the position of Director of Operations at various sports complexes that include the Jacksonville Jaguars, Pittsburgh Pirates and the Harley Davidson Museum. After assuming the role as Food and Beverage Director at the Tides Hotel in Folly Beach, SC, Jimmy joined Charlestowne Hotels in August 2012 as a General Manager at the North Charleston Inn and has been a Regional Director of Operations since 2014. His passion for heartfelt hospitality and dedication to the future of the industry are highly instrumental in overseeing and defining five Charleston properties.
Regional Director of Operations
With nearly 20 years of experience, Craig Strickler’s diverse background in hospitality management encompasses hotel operations and hotel investment. Craig began his career with Hyatt Hotels and Resorts where for twelve years he managed a broad range of operational departments within resorts, convention hotels, and airport hotels throughout the US and Caribbean. He then joined Kokua Hospitality, the management affiliate of the Chartres Lodging Group, where he held positions from General Manager to Vice President of Transitions and Acquisitions. During his seven years with Kokua, Craig was responsible for numerous hotel pre-openings, renovations, re-positionings, and re-brandings. Craig is a graduate of Webber International University with a BS in Hospitality Management.